As the author of Becoming Uncommon and The Selling Idea, Michael York provided critical messages on personal and professional development at this morning’s Accelerent/BCG Breakfast Event, attended by hundreds of local business leaders.
Michael is an award-winning international marketing consultant, coach, copywriter and columnist for over 20 publications as well as an accomplished platform speaker to over 1000 audiences. He is the founder and President/CEO of Michael York Mastermind Consulting based in Charlotte, NC, providing speaking, consulting, and marketing services. Michael has over 40 years of selling, marketing, and management experience.
- Named “Most Unique Leadership Coach” for 2022 by the international publication Corporate Vision.
- Named “Transformation Coach of the Year” in 2023 by Wealth and Finance Magazine.
- Author of over a dozen books on personal and professional development, improving human performance and coaching organizations on “Winning in the NOW Economy”.
Michael has been called Mr. Mastermind for his extraordinary ability to bring together individuals and ideas that create radical results and dramatic profit increases.
Accelerent—Phoenix
The Phoenix division of Accelerent is the area’s leading business development organization, and Benefit Commerce Group is proud to be the Title Sponsor of this division. At breakfast events throughout the year, guests invited by members of Accelerent hear from nationally-recognized speakers and experts like Michael York.
Lessons Learned from Michael
For transformation to take place, two things must happen:
- Changing the mind of the individual
- Changing the culture of the organization
Michael also recommended: “Once in your life, you should reinvent yourself, becoming something you aren’t today.”
Another theme was creativity. Michael said, “Whatever you sell is…boring—UNLESS you can make it remarkable for the customer.” It’s the show, your creativity, and your performance that make a difference in the marketplace.
From his book, Becoming Uncommon!, he explained four common denominators of uncommon leadership
- Vision
- Communication
- Expectation
- Celebration
For more information about Michael, you can go to his website: https://www.michaelyork.com/.
Next Accelerent Phoenix/BCG Breakfast Event – 2024!
This was the last Accelerent Breakfast for the year 2023. We have had an amazing year of quality speakers and motivating topics at the Accelerent/BCG Breakfast Events!! We hope you’ll join us next year when we have another roundup of some of the best minds providing insights and encouragement for business leaders.
